New Media Planning

Well, to make a good new media plan is not an easy job so in the video below I will be explaining the steps and elements of a good new media planning :D



Hope you find it useful enough! Thanks for watching!

Gone Viral

How do viral videos get their wanted attention?
How do you measure virality of one's content?

For this week's topic, i'll be using "#Selfie - The Chainsmokers" to explain.

This week's review will be in podcast form! Weeeeeeee :D Enjoy!

Company-linked Apps

Gone were the days where you need to stand under the hot sun or encountering a bad weather for a cab driver who might drive to your destination. With just a click with your smartphone, you can easily summon a taxi driver right to your doorstep. That particular app you can use to do so, issssssss "MyTeksi". 

It uses GPS location from your mobile/smart phone/device and from there will locate any nearby taxi. Or, you can enter a specific address. These locations can be saved for future reference and as favorites/bookmark. This apps allows you to make future bookings or immediate response.

Is it safe? For me, of course its safe! After you keyed in your desired destination, the apps will 'contact' the available taxi and once it gets a response from any of them, it will send you a confirmation notice. In the notice, you will get an estimated fare, taxi's plate number, driver's name and contact number and a picture of the driver too. By having such detailed information, you be less worried about your own safety and you can also plan your trip conveniently.

MyTeksi does not only help you save time, but it helps you save money. The app comes with certain promos that lets you save money off the cab fare. MyTeksi sends its users a promo code that can be used to redeem an amount of money off the ride. This feature is exceptionally helpful especially if you wanted to go some where far.

To put it simply, the MyTeksi app is a really useful app. You don't have to worry about waiting under the hot sun or at a lonely bus stop in the middle of the night. You don't have to worry about haggling the price of the ride with the taxi driver. And it all could be done with just your smartphone. Getting a cab just got so much easier!

Managing Online Presence In the Digital World

As a PR student, its a must for hall of us to have basic infos on how to manage online presence in the Digital world. So, its been a pleasure for all of us because on 14 June, our PR&New media lecturer invited Mr.Azhan Rabi, a former social media recruiter in the highly competitive aviation industry to present a talk for us. 

During the talk, Mr.Azhan showed us how new media really affected the lives of millions. Being able to hire the best and brightest in Malaysia, Mr Azhan sure has what it takes to manage online corporate profiles and maintain healthy online presence.

I also realise that, we have to be really careful of what we are about to post or posted online because you never know what's gonna get in to you and consequences could be vary. It is very important for us to to actually know how to benefit ourselves through the use of online resources such as social media, search engines etc. By going on the right track, you could discover amazing stuffs that would be gained by right use of powerful tools of the new age. 

In conclusion, social media or as known as new media is a very great and powerful platform which provides us sufficient resources to actually present ourselves and gain benefits from utilising it well. So peeps, USE IT WELL! :D 

Just to prove that I really do attended the talk, we claimed attendance by "Selfie-ing" By far the most amazing kind of way of having you attendance taken LOL 

Tadaaaaaaaaa :D

Do we hire for "Free" Media?

“Free” media is another name for new media. Technically, it is not free due to some resources and processes fee required. However, commonly it is known as free because it does not require any payment for the dissemination of information, which is also the main function of media.

            So, in this considered “free” media, do we need to hire a person or offer a position specifically to manage it? Public relations practitioner was supposed to be the person in charge of the communication part of the organization, or even for public relations agency. It includes all kinds of media, including new media. This is why a public relations practitioner is known as an expertise in media. Somehow, there is another saying that a position of ‘New Media Executive’ is needed to specifically deal with the new media channel for the organization, in a way that they provide assistance for the public relations practitioners.

            There are many factors and arguments that both agree and disagree on ‘do we hire for “free” media?’ So, let’s see.

Yes, we should.

            First of all, the practitioners could focus more on their job tasks. Imagine that a PR practitioners have a tons of work and still have to deal with new media channels, which operates 24/7, they could easily missed out something. Hence, a new media executive could probably help them to lessen their burden and focus on the new media itself. New media spread through globally, and the updates are all day long, so the focusing on the tasks is quite difficult already. Hence, by spreading the job tasks, they could provide better content.

            Secondly, the PR practitioners and new media executive could both share their experience and opinions. This is because different media have different ways to deal with, including new media. PR practitioners may be expert in traditional and broadcast media, but not new media. Hence, another expert for it may just makes the works goes better and more effective.

            Then, it could also enhance the professionalism of PR practitioners. If we distribute the job tasks effectively, PR practitioners would no longer known as the person who does everything, but instead, they will be known for their expertise. It draws a clear outline for what a PR practitioner is expert in, including new media executive who is expert in new media.

            Lastly, it also provides job opportunity. New media is an emerging trend which is going on globally. They might be people who are so expert in it and we could possibly adopt their talents into our job. In the same time, it also creates a new market among the employee because they implement the organizations idea and it could more or less influence them to be a part of our market too.

No, we should not.

            Firstly, the consistency in message is needed. When there is another person dealing with the content, it might not be consistent. It may turn out to be both PR practitioner and the new media executive interprets the ideas differently, and caused the content to differ in the media. There is a need to have a person to lead all of them to make sure the consistency of the message.

            Then, the affordability of organizations may differ. Some small company could not afford to hire a new media executive due to lack of budget. In this case, the PR practitioner will deal with the new media too.

So?

            In conclusion, there are advantages and disadvantages on whether a new media executive should be hired or not. It all depends on how the organization look into the matter.

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How does New Media affect Public Relations, Advertising and Marketing?

New media

A generic term for the many different forms of electronic communication that are made possible through the use of computer technology. The term is in relation to "old" media forms, such as print newspapers and magazines, that are static representations of text and graphics. 

New media includes Web sites, Streaming audio and video, Chat rooms, e-mail Online communities, Web advertising, DVD and CD-ROM media, Virtual reality environments, Integration of digital data with the telephone, such as Internet telephony, Digital cameras and Mobile computing. 

What is Public relations? 

Public Relations, as known as (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilisation of the world wide web.
New media pays an important role in Public Relations. PR specialists and firms use a number of tools to boost their clients’ public image and help them form a meaningful relationship with the target audience. To achieve that, they use new media tools such as news releases and statements for media, newsletters, organisation and participation at public events conferences, conventions, awards, etc.. PR specialists of course also utilise the Internet tools such as social media networks and blogs. Through the mentioned tools, PR specialists give the target audience a better insight into their clients’ activities and products/services as well as increase publicity.

What is Advertising?

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK. 

New media pays huge role in Advertising. Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements). 

What is Marketing?

Marketing is the way companies interact with consumers to create relationships that are beneficial to both parties. Businesses use marketing to identify their audience before advertising to them. Today, this is most visible through social media interactions and contests. It is the action or business of promoting and selling products or services, including market research and advertising.

Most users especially consumer and target audience are involved in the presence of new media and most of us fully utilise new media among our lives. Through new media, marketers could have full access to new media users and research on people's behaviour, fondness and what people nowadays prefer or things they do now like in order to understand what the market nowadays need in order to achieve marketing goals.

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